About

Dorion Gipson
CEO of Rapid Fire Digital Marketing

HighSchool: Warren Travis White

College Institution : Texas Southern University B.A. of Arts Mass Communications

Hi Dorion, can you walk us through the thought-process of starting your business?

“Accomplishing what Man can’t Accomplish” 

Everyone on earth serves a purpose and has opportunity to impact the lives of others. We are all put on this earth for a reason and coming from a Radio, TV, Film, IT, and Technology background I wanted to test this theory. The pandemic hit hard in 2020 and I was laid off from my job in IT, so as result I went to work for myself and started my own Digital Marketing Company. I came to the realization through this process, that I found my purpose to help as many businesses as possible. Not only do I assist with Digital Marketing services, but I’m also showing businesses other innovative ways on how to create other streams of income. I got the opportunity to work with my first client Gipson Grocery located at 1701 Shaw St. Dallas, TX in West Dallas near the Trinity Groves area. While working with the family business, I found my purpose and have an overall passion to help business owners while giving back to the community.

Alright, so let’s move onto what keeps you busy professionally?


Life is very busy as I get up every morning around 5am. I start my mornings off in prayer giving all the glory to God. I spend my mornings researching and studying staying abreast of current events, news and technology. It is my mission to be the subject matter expert when it comes to digital marketing so doing my due diligence on a daily is key. I also spend time following up with existing clients and also seeking out new businesses that I can help. Music is also a great passion so I DJ parties, weddings, and private events primarily on the weekends. It hasn’t been easy and I’ve been faced with many challenges but my faith, family, and hard work allow me to continue to push forward. 

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?


Dallas has great entertainment, restaurants, and shopping for anyone coming to visit the great state of Texas. If I had a friend visiting we would definitely go to some of the local hot spot areas like Deep Ellum, Uptown, Downtown, Bishop Arts and Lower Greenville. There are many things the city of Dallas has to offer from fine dining, nightlife, shopping, and excellent sporting events. For food I’d take anyone visiting out for some great Texas Barbecue. For shopping we would venture over to NorthPark Mall or the Galleria. Texans love their sports teams so a Rangers, Mavericks, Stars or Cowboys game is always ideal and fun for people visiting. Dallas, TX is developing rapidly with many people moving here from out of state so there is something for everyone.

Who else deserves some credit and recognition?

All my credit for success goes to God and my family especially my father who has been extremely supportive and a true inspiration in my life. I’m an very grateful and hope to make a huge impact in the digital marketing space right here in Dallas, TX!


The Virus Changed the Way We Internet

By Ella Koeze and Nathaniel PopperApril 7, 2020

Stuck at home during the coronavirus pandemic, with movie theaters closed and no restaurants to dine in, Americans have been spending more of their lives online.

But a New York Times analysis of internet usage in the United States from SimilarWeb and Apptopia, two online data providers, reveals that our behaviors shifted, sometimes starkly, as the virus spread and pushed us to our devices for work, play and connecting.

We are looking to connect and entertain ourselves, but are turning away from our phones

SEO New York Times
SEO #NewYorkTimes

With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social media outlets like Facebook.

In the past few years, users of these services were increasingly moving to their smartphones, creating an industrywide focus on mobile. Now that we are spending our days at home, with computers close at hand, Americans appear to be remembering how unpleasant it can be to squint at those little phone screens.

Facebook, Netflix and YouTube have all seen user numbers on their phone apps stagnate or fall off as their websites have grown, the data from SimilarWeb and Apptopia indicates. SimilarWeb and Apptopia both draw their traffic numbers from several independent sources to create data that can be compared across the internet.

With the rise of social distancing, we are seeking out new ways to connect, mostly through video chat

SEO New York Times

While traditional social media sites have been growing, it seems that we want to do more than just connect through messaging and text — we want to see one another. This has given a big boost to apps that used to linger in relative obscurity, like Google’s video chatting application, Duo, and Houseparty, which allows groups of friends to join a single video chat and play games together.

We have also grown much more interested in our immediate environment, and how it is changing and responding to the virus and the quarantine measures. This has led to a renewed interest in Nextdoor, the social media site focused on connecting local neighborhoods.

We have suddenly become reliant on services that allow us to work and learn from home

The offices and schools of America have all moved into our basements and living rooms. Nothing is having a more profound impact on online activity than this change. School assignments are being handed out on Google Classroom. Meetings are happening on Zoom, Google Hangouts and Microsoft Teams. The rush to these services, however, has brought new scrutiny on privacy practices.

The search for updates on the virus has pushed up readership for local and established newspapers, but not partisan sites

Amid the uncertainty about how bad the outbreak could get — there are now hundreds of thousands of cases in the United States, with the number of dead multiplying by the day — Americans appear to want few things more than the latest news on the coronavirus.

Among the biggest beneficiaries are local news sites, with huge jumps in traffic as people try to learn how the pandemic is affecting their hometowns.

Americans have also been seeking out more established media brands for information on the public health crisis and its economic consequences. CNBC, the business news site, has seen readership skyrocket. The websites for The New York Times and The Washington Post have both grown traffic more than 50 percent over the last month, according to SimilarWeb.

The desire for the latest facts on the virus appears to be curbing interest in the more opinionated takes from partisan sites, which have defined the media landscape in recent years. Publications like The Daily Caller, on the right, and Truthdig on the left, have recorded stagnant or falling numbers. Even Fox News has seen disappointing numbers compared to other large outlets.

Beating all of the news sites, in terms of increased popularity, is the home page for the Centers for Disease Control and Prevention, which has been attracting millions of readers after previously having almost none. Over time, readers have also looked to more ambitious efforts to quantify the spread of the virus, like the one produced by the Johns Hopkins Coronavirus Resource Center.

Average daily traffic

The single-minded focus on the virus has crowded out the broad curiosity that draws people to sites like Wikipedia, which had declining numbers before a recent uptick, data from SimilarWeb shows.

Video games have been gaining while sports have lost out

With all major-league games called off, there hasn’t been much sports to consume beyond marble racing and an occasional Belarusian soccer match. Use of ESPN’s website has fallen sharply since late January, according to SimilarWeb.

At the same time, several video game sites have had surges in traffic, as have sites that let you watch other people play. Twitch, the leading site for streaming game play, has had traffic shoot up 20 percent.

TikTok, the mobile app filled with short clips of pranks and lip-syncing, was taking off before the coronavirus outbreak and it has continued its steady ascent ever since. It can be nice to see that at least some things remain unchanged by the crisis.


REFERENCES

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